AdSemble was founded on a clear, simple idea:

Make advertising across multiple digital signage screens easy and effective.

In late 2007, Matthew Olivieri began seeing digital signage screens everywhere he went – malls, cafes, airports, buses and even on top of gas pumps too. He asked himself how someone could place a message across all these ‘digital touch points’ and sadly discovered you would have to contact each screen owner one-by-one.

Seeing a clear need to alleviate a major pain, Matthew set out to come up with a more efficient and scalable approach to the buying, selling and measuring of advertising space across multiple digital out of home (DOOH) advertising screen networks.

Affectionately called AdSemble, the company’s name is a play on the words, “Assemble” as in assembling all these digital signage screens together under one roof and “Ad” as in advertisement.