Marc Phillips

Marc Phillips is the CEO of SearchForecast.com, which provides website publishing software to hundreds of websites globally, including Virgin, BBC, Deloitte, AOL, Hotels.com, and many others. In 2005, Marc established an open publishing project called the ‘AdSense Publishers Directory which features over 6 million websites and has attracted over 2 million global visitors.

Marc’s previous online research company, APT Strategies, was founded in 1993 and sold to Jupiter Research Inc. (NASDAQ: JUPM) in 1999. He also co-founded Australia’s largest affiliate company, Commission Monster, acquired by Blue Freeway Ltd. Marc was a founding shareholder of GlanceGuide, acquired by Nielsen Inc. Marc founded and sold Sportbets to Paddy Power Ltd., and was recently a shareholder of Silicon Valley-based Localyte.com Inc, an online travel community acquired by NileGuide in 2010.

He currently serves on the Board of Geodelic, Inc., a publisher of local guides for mobile users and Contivio Inc, an advanced world contact center solution. Marc holds a Bachelor of Economics and Commercial Laws from the University of Melbourne and is an author of 6 published Internet technology books, including ‘Successful Ecommerce’ and ‘The World’s Best Online Advertising Campaigns’. Marc lives and works in Palo Alto, California.

Geoff Shenk

Geoffrey Shenk has over 13 years of experience in digital advertising and search engine marketing. He has worked for analytics, ad-serving, rich media, ad-networks and optimization companies including AllAdvantage, Walt Disney Internet Group, I/PRO, DoubleClick and Google. Geoff was previously with the team responsible for launching DoubleClick’s DART Search (later acquired by Google) and and currently serves as Managing Director for Kenshoo North America. Geoff has been a panelist, speaker and presenter for SEM/media related events and has worked closely with fortune 500 companies to improve online marketing effectiveness, primarily focusing on SEM.