Blog
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Introducing AdSemble DOOHFeed
Tired of scouring through RSS feeds, blogs, and news to find the latest articles related to DOOH? We have just the solution. Introducing, the AdSemble DOOHFeed. The AdSemble DOOHFeed is a place where Digital Out Of Home (DOOH) industry members can share DOOH related articles, and rate articles that others have uploaded. Similar to Digg or Reddit, the DOOH Feed will help industry members discover ...
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Advertiser Case Study: How To Utilize the Dynamic Capabilities of Digital Signage
As I have been highlighting in some of my previous posts, one of the major benefits of digital billboard advertising is the fact that you can capitalize on current events with daily, weekly, and even up to the minute updates. Here is an example of how one of our clients used digital billboard advertising to capitalize on the recent Facebook IPO: The client, Ana Real of FaithEstates.com, is a real estate agent ...
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AdSemble Q4 2011 Ad Network Impressions Served Infographic
View as PDF: AdSembleQ4Infographic Above is a graphical representation of the advertising impressions we served on our ad network in Q4 of 2011. We plan on releasing this report quarterly to give networks a glimpse into who is deciding to include DOOH in their ad campaigns. If you have any comments or questions about the report, feel free to include them in the comments section below.
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How To Execute The Perfect Digital Signage Advertising Campaign
Many people examine digital signage in terms of technology, but I think there is a subject that needs a little more attention: Digital Signage advertising best practices. In this commentary, I will examine how to make the perfect digital signage ad. It starts with learning how to utilize the digital aspect of the sign... How To Design A Campaign That Will Utilize Digital First of all, when you are planning ...
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Digital Billboards Used To Pay Tribute To Penn State Coach Joe Paterno
Just four days ago marks the passing of legendary college football coach Joe Paterno. Paterno had a profound effect on many lives, so his passing is followed by a lingering sadness. In memorial of Paterno, digital billboards are lighting up Syracuse, with the message “In Memoriam, Joe Paterno 1926-2012.” Paterno coached at Penn State for 46 years, from 1966 – ...