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How To Execute The Perfect Digital Signage Advertising Campaign
Many people examine digital signage in terms of technology, but I think there is a subject that needs a little more attention: Digital Signage advertising best practices. In this commentary, I will examine how to make the perfect digital signage ad. It starts with learning how to utilize the digital aspect of the sign... How To Design A Campaign That Will Utilize Digital First of all, when you are planning ...
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Digital Billboards Used To Pay Tribute To Penn State Coach Joe Paterno
Just four days ago marks the passing of legendary college football coach Joe Paterno. Paterno had a profound effect on many lives, so his passing is followed by a lingering sadness. In memorial of Paterno, digital billboards are lighting up Syracuse, with the message “In Memoriam, Joe Paterno 1926-2012.” Paterno coached at Penn State for 46 years, from 1966 – ...
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DOOH In Sports Arenas: Double Exposure Leads To Increased Impressions
Any well planned advertising campaign pays special attention to one of the most crucial metrics in media buying: impressions. Impressions are (on a high level) the number of eyeballs that your message reaches during any specific period of time. For example, if 120,000 people see your billboard advertisement between now and next Thursday, you would be commanding 120,000 impressions for the week. Simple enough, right? Sports venues make things a bit more complicated… Since sports games are televised, ...
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Just In: Digital Signage Market Will Be Worth $13.2 Billion By 2016
According to a recent report released by MarketsandMarkets, digital signage will be worth $13.2 Billion in just 4 years. Released yesterday, the report outlines the expansive growth of digital signage in all areas of everyday life. This includes sectors such as school, government, retail/service, sports and transport. Here at AdSemble, we have certainly noticed an increased interest in digital signage as an ...
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Safer Driving and Ron Paul – A Few Early Examples Of Digital Signage Use In 2012
As we kick off the New Year, it is obvious that digital signage will continue the growth it exhibited in 2011. Let’s highlight two new uses that have already emerged… First, let’s turn to Southland, where Clear Channel and the Ad Council have teamed up to remind drivers that ‘Buzzed’ driving is still drunk driving. According to a recent article on DiamondBarPatch, Clear Channel ...
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Are Digital Billboards The Newest Defense For Snow Emergencies?
In Minneapolis, they certainly are. Clear Channel Outdoor has partnered with the city of Minneapolis to help fight against injuries in snow emergencies. The city already has numerous prevention methods in place, including radio and phone alerts, but they are now adding digital billboards to their tool-belt. The digital billboards will produce up to date road conditions to warn drivers of unsafe circumstances. This is yet ...
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Digital Helicopter Advertising – The Newest DOOH Option
Yes, you heard correctly: Digital Helicopter Advertising. Columbia-based startup Bootcamp Lights is literally bringing digital billboard advertising to a whole new level. They are now offering advertisers the ability to show a digital message in the air suspended underneath a helicopter. While this may seem a little extreme, it is an attempt to standout in an increasingly ...
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California Jeweler Uses Digital Billboards to Brighten The Morning Commute
I'm sure everyone can agree that morning traffic is not exactly the most exciting or peaceful part of the day. In fact, for some, it may actually be the worst part of the work week. This is why California jewelery store Robbins Brothers is trying to add a bit of brightness to the morning commute. From now until Christmas, Robbins Brothers will be featuring love notes ...
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McDonald’s: The Newest Player in Digital Out of Home?
You know them for their Big Mac's and french fries, but soon, McDonald's will become a major player in the Digital Out of Home Advertising industry. The fast food mega giant has announced that they will be adding a network of 800 big screen TV's in central and southern California. It will be called McDonald's TV and it will stream ...
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Study: Mall Digital Screen Ads Increase Sales
Data from a new Millward Brown Optimor Study, showed that four major brands saw a 36% increase in brand purchase interest after their ads appeared on in-mall video advertising screens over a four week schedule. Millward Brown Optimor, New York-based global research agency specializing in brand valuation and brand strategy research, quantified the ROI of advertising on the screens in terms of ...