Author Archive
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What is the Digital Signage Association?
The Digital Signage Association, also known as the Digital Screen Media Association, is an organization that was formed in 2007 to become "the voice of the digital signage industry." It's goal is to "advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education, and networking." Who are DSA's members? -Manufacturers and Retailers - The manufacturers and retailers of digital signage ...
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DSA Industry Excellence Awards – 2011
The Digital Screen Media Association has released its 2011 DSA Industry Excellence Award Winners. Here is a recap: Best Entertainment/Gaming Deployment - Digital Signage Project: SSL Digital Cinema Client: Screencast (SSL) Submitted by: Super Red Best Government/Education/Non-Profit Agency Deployment – Digital Signage Project: Vanderbilt University Library Client: Anode Submitted by: vislogix Best Healthcare Deployment – Digital Signage Project: Care Media Networks Client: Care Media Holdings Corp. Submitted by: EnQii Also contributing: Saddle Ranch Productions Best Restaurant/Food Service ...
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Social Media in DOOH (Revisited)
Recently, we posted a blog about the future integration of social media and digital out of home advertising. I think it is such an important topic that I will revisit it today. In my opinion, the growth of social media is what will ultimately keep DOOH advertising alive. As traditional forms of advertising are being pushed to the side for internet marketing, I think the only way DOOH will be a player in the future of ...
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Growth in Digital Signage Expo Attendance
The 2011 Digital Signage Expo had a record attendance this year. There were 6,614 attendees, a 6% increase from last year. Check out the full article over at DailyDOOH. This is a great sign for our industry. After witnessing the growth firsthand last year, we can now see even more evidence pointing to the growth in DOOH advertising. As ...
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A DOOH Awareness Week Recap
We appreciate all those who participated in DOOH awareness week. In case you missed anything, here is a recap of the digital signage mediums we discussed:
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Dynamic Digital Signage
Lets face it, digital signage is taking over. It's everywhere we work, and everywhere we play. It's on the side of the freeway we take to the grocery store, and in the grocery store as we shop. It's on the back of the cab seat as we travel from the airport to the hotel room, then it's in the hotel lobby when we arrive. Why? Great question... Is it the flashy appeal of the big screen? Or ...
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Creative Digital Signage: The Lesser Known Networks
Digital Out of Home Awareness Week ends today with a spotlight on some digital signage options that you may not have considered. This includes everything from restaurant signage to truck stop TV. It is amazing how many innovative ways digital signage is being used in the present day. What is great about many of these lesser known digital signage options is that while they still are ...
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Fuel Top Screens: Fueling the Digital Signage Industry
Continuing our DOOH AWARENESS WEEK, we turn our attention next to Fuel Top Screens. Fuel Top Screens present the greatest of all digital signage engagement ability, since viewers are not only directly in front of the screens, but actually stopped for up to 5 minutes while they pump their gas. This gives advertisers the ability to convey their message to engaged viewers. Also, since gas top ...
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Digital Billboards: Bridging the Past With the Future
According to Wikipedia, the earliest known billboard rental can be traced back to the year 1867. Over the last 144 years, billboards have stood the test of time as still one of the most effective ways to broadcast your message to millions of viewers. The first Digital Billboard installed by Daktronics was erected in 2001 and billboard advertising has never been the ...
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Audio in Digital Signage
One of the most effective ways to grab the attention of your audience is to incorporate audio into your digital signage advertisement. While I could easily list the benefits of audio in advertising with bullet points, I think the best way to demonstrate the awesome power of audio is through an example, so here it goes: I was walking through my local mall ...