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Digital Billboards Used To Pay Tribute To Penn State Coach Joe Paterno
Just four days ago marks the passing of legendary college football coach Joe Paterno. Paterno had a profound effect on many lives, so his passing is followed by a lingering sadness. In memorial of Paterno, digital billboards are lighting up Syracuse, with the message “In Memoriam, Joe Paterno 1926-2012.” Paterno coached at Penn State for 46 years, from 1966 – ...
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Safer Driving and Ron Paul – A Few Early Examples Of Digital Signage Use In 2012
As we kick off the New Year, it is obvious that digital signage will continue the growth it exhibited in 2011. Let’s highlight two new uses that have already emerged… First, let’s turn to Southland, where Clear Channel and the Ad Council have teamed up to remind drivers that ‘Buzzed’ driving is still drunk driving. According to a recent article on DiamondBarPatch, Clear Channel ...
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Are Digital Billboards The Newest Defense For Snow Emergencies?
In Minneapolis, they certainly are. Clear Channel Outdoor has partnered with the city of Minneapolis to help fight against injuries in snow emergencies. The city already has numerous prevention methods in place, including radio and phone alerts, but they are now adding digital billboards to their tool-belt. The digital billboards will produce up to date road conditions to warn drivers of unsafe circumstances. This is yet ...
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California Jeweler Uses Digital Billboards to Brighten The Morning Commute
I'm sure everyone can agree that morning traffic is not exactly the most exciting or peaceful part of the day. In fact, for some, it may actually be the worst part of the work week. This is why California jewelery store Robbins Brothers is trying to add a bit of brightness to the morning commute. From now until Christmas, Robbins Brothers will be featuring love notes ...
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Fans Pay For Tim Tebow Digital Billboard Ad
Denver Broncos fans have spoken...And the message was made clear via a Digital Billboard. "PLAY TEBOW" Another crushing defeat (this time to the Green Bay Packers by way of a 49-23 drumming) will certainly not ease the pressure on head coach John Fox to take note of the electronic billboard's message as well as the multiple rotating images of Tim Tebow, whom fans have adopted as the ...
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Digital Billboards
Today we look at one of the most attractive, new ways for Marketers and Media Buyers alike to instantly broadcast a message to the masses: The Digital Billboard. Out-of-Home vs. Traditional Advertising In fact, Digital Billboards are the most cost-effective way to make a public announcement to millions of people. Most people might think that traditional TV would be the way to go, ...
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How Much Does it Cost to Have a Billboard?
So you're thinking about advertising on a billboard, but you don't want to "break the bank" to do so. It's true, traditional billboards can cost you a small fortune if you're not careful, but there are even more important things to consider. Major Factors To Consider When Purchasing a Billboard Major factors to consider when purchasing a billboard include the Read (the distance that drivers can clearly read your message) and whether you want your ad to ...
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Digital Billboard Campaign Feedback
At AdSemble, we pride ourselves on the level of customer service we deliver. That is why we always welcome feedback of any kind and deeply appreciate the time our customers take to communicate with us. Last week, I had a chance to speak with an advertiser who ran a 3-month long campaign on our Digital Billboard network. He ...
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Digital Billboards: Bridging the Past With the Future
According to Wikipedia, the earliest known billboard rental can be traced back to the year 1867. Over the last 144 years, billboards have stood the test of time as still one of the most effective ways to broadcast your message to millions of viewers. The first Digital Billboard installed by Daktronics was erected in 2001 and billboard advertising has never been the ...
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I Just Bought Digital Billboard Space, Now What?
Content is king, especially when your audience is driving by your advertisement at over 60 miles per hour! I’m talking, of course, about digital billboards. When freeway enthusiasts are cruising to their next destination, they are only briefly exposed to the various signs and screens along the way. This is why it is essential that your digital billboard advertisement content is optimized for the occasion. By following a few guidelines, you can improve your return on advertising ...