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Just In: Digital Signage Market Will Be Worth $13.2 Billion By 2016
According to a recent report released by MarketsandMarkets, digital signage will be worth $13.2 Billion in just 4 years. Released yesterday, the report outlines the expansive growth of digital signage in all areas of everyday life. This includes sectors such as school, government, retail/service, sports and transport. Here at AdSemble, we have certainly noticed an increased interest in digital signage as an ...
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Digital Helicopter Advertising – The Newest DOOH Option
Yes, you heard correctly: Digital Helicopter Advertising. Columbia-based startup Bootcamp Lights is literally bringing digital billboard advertising to a whole new level. They are now offering advertisers the ability to show a digital message in the air suspended underneath a helicopter. While this may seem a little extreme, it is an attempt to standout in an increasingly ...
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McDonald’s: The Newest Player in Digital Out of Home?
You know them for their Big Mac's and french fries, but soon, McDonald's will become a major player in the Digital Out of Home Advertising industry. The fast food mega giant has announced that they will be adding a network of 800 big screen TV's in central and southern California. It will be called McDonald's TV and it will stream ...
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Movie Theater Ads-An Untapped Goldmine
How often do you go to the movies? If you're like me, at least once per month, possibly twice, depending on what's playing in the theaters. As more movie theaters convert over from traditional film projectors to the new high definition digital variety, a unique advertising opportunity is becoming available to the masses. You guessed it, movie theater digital screen ads. More ...
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New Digital Signage Coming to Downtown Toronto
Astral Out-Of-Home has announced their placement of 120 double sided backlit screens in prime locations in downtown Toronto. They call these digital signs their Signature Columns. Luc Sabbatini, President of Astral Out Of Home, said the columns represent "a new opportunity for the advertising community to reach a key targeted segment in highly desirable areas." Astral Out of Home is a division of Astral Media Inc., and ...
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Infographic-The Ultimate Summation of the Power of Digital Signage
In case you didn't see this when it was released, it is a very cool summation of the power and reach of digital out of home networks. Imagine if all of these networks were joined under one platform... If you are having trouble reading some of the fine print, visit the link at the bottom. Thanks to DigitalSignageToday for this great report. Digital Signage: ...
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DOOH Sector Making Gains
The Digital Out of Home sector experienced more growth this week. In particular, Mediapost reports that Outcast Media and AdSpace Networks added substantial offerings to their networks. Outcast Media Outcast formed an exclusive partnership with Gilbarco Veeder-Root, a leader in integrated technology solutions in the retail petroleum industry. Through this partnership, Outcast was able to expand ...
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Digital Display Advertising
Digital display advertising is starting to become more and more prevalent in today's rapidly expanding advertising sector. Commonly referred to as Digital Out of Home Advertising, digital display advertising refers to the use of digital screens to promote a brand or message. Benefits of digital display advertising include captivation, flexibility, currency, and price. For these reasons, they are actually starting to replace many traditional billboards and ...
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What is the Digital Signage Association?
The Digital Signage Association, also known as the Digital Screen Media Association, is an organization that was formed in 2007 to become "the voice of the digital signage industry." It's goal is to "advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education, and networking." Who are DSA's members? -Manufacturers and Retailers - The manufacturers and retailers of digital signage ...
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The Importance of DOOH in Your Marketing Mix
Getting your message out to the masses can be a daunting task. Several mediums are available to choose from that all promise massive branding appeal, but which one really offers you the most attention-grabbing power at a reasonable price, during these tough economic times? Look no further than Digital Out of Home. No other medium can boast the same dynamic ability in the Out of Home landscape ...