Industry News
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DSA Industry Excellence Awards – 2011
The Digital Screen Media Association has released its 2011 DSA Industry Excellence Award Winners. Here is a recap: Best Entertainment/Gaming Deployment - Digital Signage Project: SSL Digital Cinema Client: Screencast (SSL) Submitted by: Super Red Best Government/Education/Non-Profit Agency Deployment – Digital Signage Project: Vanderbilt University Library Client: Anode Submitted by: vislogix Best Healthcare Deployment – Digital Signage Project: Care Media Networks Client: Care Media Holdings Corp. Submitted by: EnQii Also contributing: Saddle Ranch Productions Best Restaurant/Food Service ...
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Growth in Digital Signage Expo Attendance
The 2011 Digital Signage Expo had a record attendance this year. There were 6,614 attendees, a 6% increase from last year. Check out the full article over at DailyDOOH. This is a great sign for our industry. After witnessing the growth firsthand last year, we can now see even more evidence pointing to the growth in DOOH advertising. As ...
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A DOOH Awareness Week Recap
We appreciate all those who participated in DOOH awareness week. In case you missed anything, here is a recap of the digital signage mediums we discussed:
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Dynamic Digital Signage
Lets face it, digital signage is taking over. It's everywhere we work, and everywhere we play. It's on the side of the freeway we take to the grocery store, and in the grocery store as we shop. It's on the back of the cab seat as we travel from the airport to the hotel room, then it's in the hotel lobby when we arrive. Why? Great question... Is it the flashy appeal of the big screen? Or ...
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Digital Signage Expo 2011 Has Arrived
Digital Signage Expo 2011 kicks off this week in Las Vegas. From the DSE website, "Digital Signage Expo was launched in 2004 and quickly became the #1 event serving the fast-growing digital signage industry, drawing impressive attendance from a wide variety of industry segments, including consumer brands and advertising agencies." A full schedule of the events and how to buy tickets can be found ...
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Creative Digital Signage: The Lesser Known Networks
Digital Out of Home Awareness Week ends today with a spotlight on some digital signage options that you may not have considered. This includes everything from restaurant signage to truck stop TV. It is amazing how many innovative ways digital signage is being used in the present day. What is great about many of these lesser known digital signage options is that while they still are ...
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Welcome to DOOH Awareness Week
For most people, Valentine's Day is reserved for telling your significant other how much you care for them. Fittingly, the start of our first ever Digital Out of Home Awareness Week falls on February 14th, we begin by expressing our love for the digital signage screen and its endless possibilities as the up and coming advertising medium of the 21st century. What exactly is DOOH Awareness Week? Each day we will release a new blog on a ...
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Audio in Digital Signage
One of the most effective ways to grab the attention of your audience is to incorporate audio into your digital signage advertisement. While I could easily list the benefits of audio in advertising with bullet points, I think the best way to demonstrate the awesome power of audio is through an example, so here it goes: I was walking through my local mall ...
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What Percentage of Your Marketing Pie Should be DOOH?
Here's a clue: If you answered 100%, you are wrong. Being a Digital Out-of-Home Ad Network, we absolutely stand behind the quality and captive, engaging power of our DOOH network partner publishers, however, putting "all your eggs in one basket" is not an efficient way to maximize exposure for your product/brand or service. We view Digital Out-of-Home as a must-have addition to the total marketing mix that keeps your brand fresh in the minds of hard to ...
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2011 Predictions for Digital Out of Home Advertising
In the last few years, we have seen a lot of progress in the willingness of advertisers at the local, regional and national levels to get on board with digital signage advertising. 2010 was a year of growth, as the economy continued to slowly improve. Advertisers who had previously turned us down, came back and and decided to add digital out-of-home advertising to their marketing mix. Why ...