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DOOH In Sports Arenas: Double Exposure Leads To Increased Impressions
Any well planned advertising campaign pays special attention to one of the most crucial metrics in media buying: impressions. Impressions are (on a high level) the number of eyeballs that your message reaches during any specific period of time. For example, if 120,000 people see your billboard advertisement between now and next Thursday, you would be commanding 120,000 impressions for the week. Simple enough, right? Sports venues make things a bit more complicated… Since sports games are televised, ...
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Sports Signage
Remember when you used to go to a sports game and only see... a sports game? Now sports arenas are filled with signs, ads, booths, and everything in between. With the increase in sports signage, advertisers must position themselves to capitalize on a new trend. Sports Stadium Signage Options There are now numerous ways to advertise on sports signage. Everything from the signs in front of bathroom stalls ...
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How Advertisers Can Benefit From the NFL Lockout
The current NFL lockout has everyone wondering if there will ever be another Professional football season. The truth is that when there is that many Billions (Yes, Billions) at stake, an agreement will surely be made. The Real question then is- Will You Be Ready? No, I'm not talking about the hardcore fan who can't wait to dust off his can of full body paint. I'm ...
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Sports Jumbotrons: Heavy Hitting Advertising
Today’s digital signage spotlight is on Sports Jumbotrons: Certainly one of the largest examples of digital signage, sports arena jumbotrons have also proven to be one of the most engaging and effective forms of digital out of home advertising available in the market today. Sports jumbotrons have the unique advantage of engaged viewers. Much like television commercials, jumbotron advertisements are displayed to an audience that is already ...
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How Sports Jumbotrons are Changing the Game
If you have ever been to a live sporting event, then you already know the role a Sports Jumbotron plays in the overall stadium experience. If you watched Super Bowl 45, you may have caught a glimpse of the World's largest High-Definition TV, a majestic 152 ft. x 72 ft. masterpiece of craftsmanship hanging from the rooftop. What you may not know is how remarkably easy it is for you to ...