How Much Does it Cost to Have a Billboard?

So you’re thinking about advertising on a billboard, but you don’t want to “break the bank” to do so.  It’s true, traditional billboards can cost you a small fortune if you’re not careful, but there are even more important things to consider.

Major Factors To Consider When Purchasing a Billboard

Major factors to consider when purchasing a billboard include the Read (the distance that drivers can clearly read your message) and whether you want your ad to appear on driver’s right hand side (known as the “Driver’s side”) or on the driver’s left hand side (known as a “Cross Read”). Also, the “sticky-ness” of the billboard (How effective is the billboard in sticking in the minds of drivers passing by).

Traditional Billboards vs. Digital Billboards

When considering the major factors previously addressed it is obvious that not all billboards are created equal.  The image to the left clearly illustrate the effectiveness of the messaging placed on each of these billboards.  Traditional billboards have and always will be susceptible to graffiti while digital billboards are not.   Traditional billboards are also rather boring, as once your brain stores an image in its memory it no longer pays attention to it, while Digital billboards capture the imagination, especially because messaging is changed daily and at night when their illumination commands attention.

Which Type of Billboard is a Better Investment?

At the end of the day, a Digital Billboard is a much better investment, given the flexibility you have in rotating your messaging on the fly as well as the vast amount of money you save in printing and application fees associated with a traditional billboard.  You can view a nationwide map of Digital Billboards here.

How Much Does It Cost To Have A Billboard?

The average cost of a traditional billboard is between $15-$20,000/Mo. While the average cost of a Digital Billboard is between $8-$15,000/Mo.  depending on number of billboards you want, the term of contract and number of other advertisers bidding to be on at the same time.

At AdSemble, we have aligned ourselves with every major digital billboard operator to be able to offer you unparallelled access to the only the highest quality screens, with the best reads and at the absolute lowest rates.  If you are thinking about advertising on a traditional billboard, we would like to encourage you to fill out the form to the right and let one of our Marketing Consultants discuss the option of Digital Billboard with you to save you time, energy and money while maximizing your marketing budget.