I Just Bought Digital Billboard Space, Now What?

Content is king, especially when your audience is driving by your advertisement at over 60 miles per hour!

I’m talking, of course, about digital billboards.

When freeway enthusiasts are cruising to their next destination, they are only briefly exposed to the various signs and screens along the way. This is why it is essential that your digital billboard advertisement content is optimized for the occasion. By following a few guidelines, you can improve your return on advertising investment, and make digital billboards one of your most effective advertising mediums.

These are some techniques that we have found to work through our numerous years in the business:

Keep it simple! Your audience doesn’t have time to read a novel. If they can’t get the point in under 5 seconds, chances are you aren’t getting the most bang for your buck. Sure, some people may have time to read your message during traffic hours, but if you are running a 24 hour campaign, make your message brief!

Request an action! Whether it’s a phone number or website, (I recommend an website as that tends to be easier to remember) always request that your audience act on the advertisement.

Give it time! You can’t go to the gym for one week and expect to be in shape the following Monday. Instead, it is consistency and commitment that accomplishes your goal. It is exactly the same with digital billboard advertising. Keep your campaign up for at least 3 months. By exposing your ad consistently to daily commuters, you will maximize your campaign potential. Any advertiser will tell you that repetition is essential in getting your message across.

While this is just a brief look into content creation, by following these guidelines you can greatly improve your success with digital billboard advertising.

What techniques have you found effective when advertising with digital billboard? Share your thoughts below.