Movie Theater Ads-An Untapped Goldmine

How often do you go to the movies?  If you’re like me, at least once per month, possibly twice, depending on what’s playing in the theaters.

As more movie theaters convert over from traditional film projectors to the new high definition digital variety, a unique advertising opportunity is becoming available to the masses.  You guessed it, movie theater digital screen ads.

More than 60% of a movie theaters’ audience arrives a solid 10-15 minutes before a movie begins to play.  This number skyrockets to over 95% for an opening night release and/or those films that have a lot of anticipation (Think The Dark Knight) That is captive, undivided attention you have with your audience to present a high quality image or video ad that tells your story.

Most people have previously overlooked this medium as part of their marketing mix because of the added time and expense of producing something in film format that would adhere to the old style movie projector’s demands.  Now, with help from the AdSemble database, we can quickly locate a movie theater in your local area that accepts digital ads and within days have you up and running live to potentially thousands of new customers.

What types of movie ads really catch your attention?