Blog
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How Sports Jumbotrons are Changing the Game
If you have ever been to a live sporting event, then you already know the role a Sports Jumbotron plays in the overall stadium experience. If you watched Super Bowl 45, you may have caught a glimpse of the World's largest High-Definition TV, a majestic 152 ft. x 72 ft. masterpiece of craftsmanship hanging from the rooftop. What you may not know is how remarkably easy it is for you to ...
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Audio in Digital Signage
One of the most effective ways to grab the attention of your audience is to incorporate audio into your digital signage advertisement. While I could easily list the benefits of audio in advertising with bullet points, I think the best way to demonstrate the awesome power of audio is through an example, so here it goes: I was walking through my local mall ...
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How Fuel Top Screens Helped Increase Sales
Our industry could use a lot more success stories from advertisers utilizing our medium at the hyper local level. One such story took place in 2010, when FaithEstates.com real estate company approached AdSemble wanting to enhance their marketing strategy with something new and fresh to grab the attention of local residents and make them aware of homes for sale in their local area. Our team showed Ana Real, President & ...
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I Just Bought Digital Billboard Space, Now What?
Content is king, especially when your audience is driving by your advertisement at over 60 miles per hour! I’m talking, of course, about digital billboards. When freeway enthusiasts are cruising to their next destination, they are only briefly exposed to the various signs and screens along the way. This is why it is essential that your digital billboard advertisement content is optimized for the occasion. By following a few guidelines, you can improve your return on advertising ...
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What Percentage of Your Marketing Pie Should be DOOH?
Here's a clue: If you answered 100%, you are wrong. Being a Digital Out-of-Home Ad Network, we absolutely stand behind the quality and captive, engaging power of our DOOH network partner publishers, however, putting "all your eggs in one basket" is not an efficient way to maximize exposure for your product/brand or service. We view Digital Out-of-Home as a must-have addition to the total marketing mix that keeps your brand fresh in the minds of hard to ...