Digital Billboards

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Digital Billboard Advertising

Digital Billboards are becoming the preferred choice of top tier advertisers because they are back-lit and easy to read, as well as more engaging and captivating than traditional billboards.

Digital Billboards also provide you with the flexibility to display different images each week of your campaign, without the high cost of printing and application fees associated with a traditional billboard.

This page will provide general information on digital billboard rental, rental costs, and locations of billboards, but to get more specific information for your particular needs, feel free to contact us for a free consultation.

Digital Billboard Rental Cost

The cost of renting advertising space on a digital billboard is going to vary greatly depending on numerous factors. One billboard may cost a little as $300 a month or less while another may be priced at $10,000 a month or higher.

Here are some of the most common factors that influence the price of digital billboard advertising:

Location:

The location of the billboard is going to dictate how many people actually see the messaging. The more people that see the message, the more expensive the billboard rental usually is.

For example, a billboard on a side street in a suburban town is going to be significantly less pricey than a billboard on a major highway in a big city.

Screen Specifications:

Another major dictator of price is the actual specifications of the screen.

Some digital billboard screens are huge; some are small. Some billboards have extremely high resolution; some billboards are a bit fuzzy.

As you may infer, a huge high-resolution screen will be significantly pricier than a small fuzzy screen.

Demand for the Billboard

While demand naturally falls into the pricing of just about any product you can think of, it is still important to consider it for digital billboards.

Naturally, certain high performing screens will have very high demand from advertisers who are already successfully using the space. This means that price will be a bit higher for these locations for new entrants.

A Pricing Example

In order for you to fully understand the pricing of digital billboard rentals, here is an example of a few pricing differences in our network:

Medium Resolution, Medium Traffic, Medium Demand Screen: ~$1,500 per week.

High Resolution, High Traffic, High Demand Screen: ~$3,000 per week.

As you can see, price can vary greatly depending on the factors I have listed.

A Final Note On Billboard Rental Price – Preferred Pricing With AdSemble

If you are interested in purchasing billboard space, don’t forget that AdSemble will offer you the guaranteed lowest price.

How?

For years, AdSemble has been working with all the major billboard providers to negotiate the absolute lowest price for customers. Because of this, you can expect to get any given billboard at a 10% or higher discounted rate when working with AdSemble.

Digital Billboard Advertising Locations

Since it was mentioned earlier that location is a big factor in digital billboard pricing, you are probably curious as to where these digital billboards are located.

As of now, there is now reliable public database of every digital billboard location. There are numerous networks and each has their own listing of inventory.

However, since AdSemble has relationships with all of these networks, you can easily receive a comprehensive list of billboard locations in your area, at absolutely no cost.

How To Rent A Billboard

The digital billboard rental process is not as simple as filling out a form and buying the space. It is important to consider what your advertising goals are and how you can use billboards to accomplish these goals.

Depending on what your target demographic is, AdSemble will match you to the most effective and price efficient billboard possible.

Unlike many companies, AdSemble is impartial to which locations you choose, so they truly want what is best for you.