Sports Jumbotron Advertising

A major highlight of every sports stadium or arena is its Jumbotron.

Sports Jumbotrons are used in a variety of ways throughout each game, including instant replays, statistics, and out of town scores.  This means that the audience is very engaged with this particular medium.

It is for this exact reason that Sports Jumbotrons have become one of the best ways for advertisers to reach their target demographic.  This page will explain the benefits of advertising on Sports Jumbotrons, the cost associated with this type of media buy, and how you can begin to plan this type of campaign.

Benefits of Sports Arena Jumbotron Advertising

Engaged Audience

As mentioned before, the audience has several reasons to look at the Jumbotron, including instant replays, statistics, out of town scores, highlights, ect.  This great content creates a very engaged audience.

An engaged audience means more effective advertising, just one benefit of advertising in sports arenas and stadiums.

Ability To Connect To Loyal Sports Fans

Many advertisers choose to embrace the home team as a way of connecting to their potential customers.  For example, if you owned a Pizza Parlor and chose to advertise at a San Francisco Giants game, you might message something like: “Mention the SF Giants and get 10% off your next pizza at ABC Pizza Parlor!”

As you can see, you are bridging a connection between the sports fan and your business.  Sports Jumbotron Advertising gives you this bridge.

Sports Jumbotrons are typically extremely large and High-Definition.  Messaging can further be designed to tie into the team and event of the stadium, helping your message appeal to the audience.

Audio Enabled Messaging

Another reason sports jumbotrons are so engaging is that a majority of these screens are audio enabled.  This means you essentially get the same connective ability as a TV commercial, at a fraction of the price.

Consider this when you are planning your next advertising media buy.

How Much Is A Sports Jumbotron Media Buy?

So now you are wondering, how much does it cost to advertise on Sports Jumbotrons?

The answer to this question is not always straightforward.  You see, depending on numerous factors, your final cost can vary quite a bit.

For one, each stadium offers different rates for their media buys.  This will depend on a variety of factors including audience type, audience numbers, frequency of events, ect.

Also, the size of your campaign will change your “per location” price.  For example, if you were to advertise on numerous stadiums as opposed to just one, the price of the advertising “per location” would go down.

The easiest way to get pricing is to contact AdSemble using the form in the left sidebar, and give us a bit more information about the specifics of your campaign.  You will then quickly receive a price quote on the media buy.

How To Plan A Sports Jumbotron Media Buy

Advertising on sports arena screens is not quite as simple as making an ad and putting it up.  It is important to first consider what your target demographic is and which arena or stadium may fit this demographic.

Try contacting AdSemble today for a free consultation, in which we will match your target demographic to the best stadiums, and give you pricing for these stadiums.

Again, just fill out the form to the left and an AdSemble Marketing Consultant will contact you.